» Tips For Marketing & Growing Your Business Through a Recession

Recession marketing tips are all over the web. It seems there is a recession marketing topic that pops up each week.  Fortunately, I’ve been so darn busy that I’ve yet to read most of the recession marketing posts out there. I found a little time the other day to gather my list of “Tips for Marketing & Growing Your Business Through A Recession.”

My hope is to provide a quick snippet on each recession marketing tip then come back later on and one by one, elaborate on them further.

Don’t Cut Back On Marketing

Restructure your efforts but don’t stop or reduce marketing. If there were any time to spend more on marketing.. I would think now would be the time. As a store or business looking to grow you probably realize the competition is extremely fierce they’re probably just as hungry as you are. Everyone spending money is trying to  be thrifty and get the best product for the best possible price.  There are plenty of cost effective ways to trim the fat from your marketing strategies that might free up capital to focus on the marketing that is currently working.

Keep a Clean House

Take the extra effort to make sure the online marketing you have in place is clean and tidy.. no outdated content on the homepage, typos, broken images etc. As the adage goes.. “You only get one chance to make a first impression.” Take some time to read through your copy and freshen things up from time-to-time. The often you update, the more the search spiders will crawl your site look for more new c0ntent.

Be Proactive.. Engage the Social Network

Set up your Social Network Platforms..  Facebook & Twitter. Be active in them, I know its hard to engage all the platforms but at the very minimum these 2 mentioned need to be a priority. Why? Because this is where the world is.. your friends & family.. their friends and your clients. Most of my work has come to me word of mouth, so by staying connected and leveraging the social network sphere you have more word of mouth opportunities. You also don’t want to forget about about LinkedIn.

Don’t Forget About Your Analytics

I think a lot of website owners have analytics but don’t pay any attention to them. Analytics can tell you where you need to focus your efforts on item #2 “Keep A Clean House.” You can find where most people exit your site, what keywords are working best for you and which ones could be doing better and a whole lot more.

Don’t Price Yourself Out of the Market..

But don’t sell yourself short either. It’s important to stay competitive when you price your services. I have a colleague who raised his hourly rate a little bit and it seems he’s having a tougher time with work than others are. Fortunately I think he realized on his own that he may have priced himself out of some jobs.