» Google Tools for Market Research

This morning I came across this article at  SitePro News  entitled “5 Google Tools For Researching Your Market“.

The 5 Google Tools they listed were..

• Tool 1 – Related Searches And Wonder Wheel
• Tool 2 – Adwords Keyword Tool
• Tool 3 – Google Trends
• Tool 4 – Google Alerts
• Tool 5 – Google Websearch

Visit their article on their blog for full details and explanations of why/how these 5 Goolge Tools can be used effectively for Market Research.

I personally was surprised to not see Google Analytics and Google Webmaster Tools in this list. I’d like to know why the author of this article didn’t include these tools but with the information I have now I would have included Analytics and Webmaster tools over Google Alerts and Websearch.

Google Webmaster Tools and Google Analytics can offer some very insightful information about how your website is performing in the market you are competing in.  For well rounded market research you need data about the market plus your performance in that market so you can know where SEO efforts are needed most within your site.

I think the article should be entitled “7 Google Tools for Market Research” and just  include Google Anaytics and Google Webmaster Tools.

Overall the article is a good one and we’re glad to share it, hope you can take something away from it.

Are there any other Google Tools you use for market research? If so we’d love to hear about them and we’d like to hear your opinion about the use of these tools for market research.