» Optimizing Website Page Speed

April 13th, 2010 Sammy Russo

Ok, we know page speed is important because fast sites equal happy users. And from my last post we know how to run a test for page speed. But the big question remains is how does one go about optimizing their site using the feedback from the speed tests? Read more…

» Analyzing Website Page Speeds

April 12th, 2010 Sammy Russo

Page loading speeds are important to websites, especially now that page speed is part of the Google search algorithm. To analyze the page speed or load time of your website, here are 3 free and easy ways to analyze your websites page speed.
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» Page Speed Now Part of Google Search Algorithm

April 12th, 2010 Sammy Russo

According to Google Webmaster Blog, Page Speed is now part of the Google Search Algorithm.  So what does that mean exactly? It means that if you have a website that loads slow you get less points and for real fast sites… more points. Read more…

» Don’t Let Google Page Rank Be Your Focus

November 10th, 2009 Sammy Russo

Google Page Rank is the  number or score assigned to each of your websites pages.  Google Page Rank is a key metric to monitor but should not  be the main focal point of an SEO Campaign. About a month ago Google made a major change to Webmaster Tools by removing all PageRank data.

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true,” states Moskwa. “We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.” (Source: WebProNews)

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» Google Tools for Market Research

June 26th, 2009 Sammy Russo

This morning I came across this article at  SitePro News  entitled “5 Google Tools For Researching Your Market“.

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» Search Friendly Web Design Tip: Clean & Simple Code

May 15th, 2009 Sammy Russo

This article is part of a series that I’m working to serve as a beginners guide to SEO and search engine friendly website design.

Keeping your website code clean and simple will create a good foundation for a successful search engine friendly website. I’ve worked on too many sites that are just table nightmares with massive amounts of images and tons of missing end tags. All these items mentioned can really degrade how well spiders crawl your pages. Read more…

» What Happened to All My Backlinks?

May 13th, 2009 Sammy Russo

This morning I decided to go check the backlinks for a clients’ site and to my surprise their backlinks had dwindled from over 600 to 78 and most importantly their Yahoo Directory & DMOZ listings were gone also… I checked in Google Webmaster Tools and via the Google Toolbar for Firefox.

So what happened to all the backlinks?  After doing a little more investigating I found a thread on the Digital Point Forum stating that the new version of Google Webmaster Tools would have all my backwords links. So I went to my GMT account.. clicked the  “Check out our new look” made my way over to links are and there they were. All of them including the Yahoo! and DMOZ backlinks as well.

So if you using the link:www.domain.com command or the old version of webmaster tools you are most likely seeing the same thing I saw. So go check out the new version of Google Webmaster Tools and you’ll likely find your missing backlinks over there.

» Factors Determining The PageRank of a Twitter page?

May 9th, 2009 Sammy Russo

Found this on Twitter and wanted to share the video here…. What are the factors that go into determining the PageRank of a Twitter page? (@mattcutts on video)

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» Social Networking & Social Media Optimization

August 23rd, 2008 Sammy Russo

I just finished a successful week at the Search Engine Strategies Conference in San Jose. While traveling home to Southern California on the Amtrak train.. I had some to reflect on what on what I took away from the conference. The hot topic was social media and social networking.

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» Preparing SES San Jose 2008

August 15th, 2008 Sammy Russo

It’s been about 6 years since I’ve been to a Search Engine Strategies Conference. I’m really excited to have the opportunity to go this year.

There are actually several colleagues of mine that are attending also. Over the last few weeks we’ve been brushing up on what we suspect will be the hot topics… like Blogging for search, Social Networking and SEO and more.

My friend Jamie also shared this article with us on the topic… http://blog.searchenginewatch.com/blog/080708-063100